Black Friday, the annual shopping extravaganza, has evolved from being solely an in-store event to a significant digital shopping day,...
A short while ago we hosted our first roundtable in partnership with moengage and data.ai. The purpose of this event...
In the dynamic landscape of mobile apps, where user preferences and behaviors vary widely, the implementation of effective in-app segmentation...
While App discovery and downloads keep growing, retention rates are still a challenge for App Marketers. According to business of...
Ad personalization through in-app creatives has proven to be a highly effective strategy for improving ROI performance. With changing consumer...
In the dynamic landscape of mobile apps, businesses are increasingly recognizing the importance of in-app campaigns to engage and retain...
As the new trend in the market for a while, Artificial Intelligence (AI) plays a significant role in enhancing the...