In the dynamic landscape of mobile apps, where user preferences and behaviors vary widely, the implementation of effective in-app segmentation...
Ad personalization through in-app creatives has proven to be a highly effective strategy for improving ROI performance. With changing consumer...
While App discovery and downloads keep growing, retention rates are still a challenge for App Marketers. According to business of...
Black Friday, the annual shopping extravaganza, has evolved from being solely an in-store event to a significant digital shopping day,...
A short while ago we hosted our first roundtable in partnership with moengage and data.ai. The purpose of this event...